Foreword

WineCraft Marketing & Services is a regional Wine and Food & Beverage marketing company founded in June 2005.

It focuses its service in three main areas: marketing communication, wine education, and trade marketing representative for wineries, agency and trade merchants.

Its clientele, currently, include government trade boards, wine companies, and F&B establishments. Some of its key clients include:

• Singapore Airlines Cabin Crew Division
• SOPEXA
• AUSTRADE
• California Wine Institute
• Cold Storage Supermarket, Singapore
• Shangri-la Hotels (Bangkok, Penang, Kota Kinabalu, Kuala Lumpur)
• ARC International
• Gaggenau
• Liebherr
• Fosters Wine Estate
• USDA, USA Embassy, Bangkok, Thailand
• Tung Lok Group
• Prive Lifestyle Group

WineCraft Marketing & Services prides itself on its ability to deliver niche services, which enhance and support sales strategies, as well as adding values to initiatives that aim to create awareness on products and services.

WineCraft’s clientele can also look forward to further support by the company’s media contact and its intimate knowledge and expertise in the subject matter.

The company’s regional and international contacts in the wine industry, and close relation with the market, provide value to its services rendered to the wide range of WineCraft’s clientele

Partner

Many have asked who are my partners in WineCraft?

The fact is, I have initiated WineCraft Marketing & Services, with the aspiration to increase the professionalism (through knowledge and continuous education) of the local and regional wine industry, as well as the F&B trade. Such endeavour cannot be achieved through an individual. It is only through the support received from many ‘partners’ (individual and organizations whom many would term them as ‘clients’), who believed in my cause.

The endorsement not only affirms the possibility of my dream, it also encourages me to continue building it regardless of the challenges that lie on my path. More importantly, the main ‘partner’ of this humble attempt is God, who has blessed and guided my path with patience.

Thus, ‘Partner’ is indeed an apt designation that reflected such joint effort.